About Me
Who I Am
Hi! My name is Audrey Muci and I was born in Valencia, Venezuela; however, I consider myself a citizen of the world ever since I went to study English and Advertising in Boston, MA in 2010.
My curiosity and passion for society, its cultures and the wonders of our planet was what inspired me to become a professional in the dynamic and powerful advertising industry.
I enjoy contemplating, analyzing and understanding human psychology and behavior, and I apply this knowledge in my strategic planning and writing.
My appreciation for art, literature, music, design, sociology and trends fuels my creativity and ability to generate innovative ideas.
I believe that advertising has enough power to positively impact our society, and I want to be part of that change.
Skills
Throughout my career, I have gained experience in a variety of areas, including critical thinking, research & analysis, trend hunting, effective communication and writing, photography and design.
Experience
2021 - 2023
Strategic Planner at Ariadna Communications Group
As a strategic planner, I mainly worked with the agency's teams (account executives, media and creatives) to develop effective advertising strategies that meet the clients' business objectives.
Always researching and analyzing data to identify opportunities for differentiation, innovations and account development.
I also monitored digital assets and the implementation of strategies in order to generate specialized reports with recommendations and actions to improve the brand.
Here I got the opportunity to work with clients like Cook Children's Hospital, AgroBayer, Enel, Wingo, Fenalce, Clínica del Country, Clínica La Colina, and Comestibles Italo.
2023
Crehana's Trendhunting Certificate Course
I learned how to apply research and trend analysis in a practical way and understood how trends can be addressed to serve as input, inspiration and knowledge for business improvement. Which helps me to be able to propose innovation projects in your business or company.
2017 - 2022
Graduate in International Advertising from the Universidad Sergio Arboleda
As a student I was always at the top of the class and achieved a cumulative GPA of 4.76/5 and graduated with Cum Laude honors and also had a Minor in Humanities a certificate course in Digital Planning.
2016 - 2017
Content Creator and Community Manager freelance at Psiconexión C.A.
Redacted content for Twitter, Facebook and Instagram, working together with a graphic designer to create the pieces. I also was responsible for scheduling and managing social networks, customer service and preparing monthly reports to present to the client.
2015 - 2016
Copywriter and Community Manager at Hipervínculo C.A.
Created the monthly content grid in English and Spanish for Twitter, Facebook and Instagram for six different accounts, and managed customer service for each one.
Here I worked with brands like: Baltimore Parc at Coral Gables, The Mansions, Yamini Kitchens, and Lulú Plantain Chips among others.
Tools
Google Trends
Google Analytics
Fanpage Karma
AdCuality
Brandwatch
TGI Choices
Comscore
Lotame DMP
Adobe Illustrator
Semrush
Adobe Photoshop
Microsoft Excel